Photography is all about secrets. The secrets we all have and will never tell

Lifestyle photography is a style of portrait photography that aims to capture dynamic portraits of people in different life situations, real events and everyday life. The main purpose of these photographs is to show the lives of people in the real world. Lifestyle photographers usually know how to work with several genres at once (landscape, street photography, fashion, wedding, etc.).

During the “lifestyle” shooting, people don’t pose. They’re given a certain situation and the photographer should capture their emotional response (laughter, joy, surprise, admiration, etc.).

To take real lifestyle photos, you need to snap these blissful moments, such as kissing in the park, a baby blowing bubbles, or a child riding a bicycle or roller skating. The perfect lifestyle photo should demonstrate an object in the best possible way while, at the same time, keeping everything natural and alive, revealing the history of personalities, feelings, relationships, etc.

Lifestyle photography is quite unusual in its naturalness and unexpectedness of actions. Take a picture from the bottom or top, over your shoulder, or get a little closer. Show your creative vision, depending on the results it can bring you.

Sometimes I do a little cheating and tell my clients that I’m setting up my camera or testing out lighting, which allows me to capture some of their interaction when they don’t feel under pressure. I want my customers to trust me and my style of work; that’s why I do everything in my power to make their dreams come true. At the end of the day, I feel like these photos are their treasure and true embodiment of the precious memories of their lives. You have no time and no opportunity to re-frame and click the shutter afterwards, because in most cases you’re photographing families with children that aren’t able to repeat something again so that you can capture it. Besides, if you ask them to repeat a shot, the picture will no longer look so natural and won’t have real emotions in it.