“Fashions fade, Style is Eternal”

Lifestyle photography is a genre of photography that mainly aims to capture portraits of people in situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people’s lives or to inspire people in different times. Thus, it covers multidisciplinary types of photography together.

Even though lifestyle photography is about telling a story and documenting the subject’s natural environment, lighting and posing still plays a huge factor. Lifestyle photography is “posed” in an informal way such that the photographer gives some prompts and then documents the natural responses and candid moments that follow. Most lifestyle photographers prefer to position their subjects strategically in natural lighting for a “real-life” effect, but some often external lighting as well in a manner that looks as if it was pre-existing in the environment.

In recent years, the term lifestyle photography has become rapidly widespread. Chances are you’ve come across self-proclaimed lifestyle photographers on social media in more than a handful of occasions.

Lifestyle photography is a style of portrait photography that aims to capture real-life situations in an artistic manner. The purpose of this type of photography is to share people’s stories through candid, unstaged scenes. While a lifestyle approach can be taken in any people-centric type of photography, many consider this style to be best represented in family photos. The main difference between lifestyle photography and candid portraits resides in the photographers’ involvement in the scene.