Fashion is about something that comes from within you

In the first decade of the 20th century, advances in halftone printing allowed fashion photographs to be used in magazines, which caused fashion magazines to become popular subscriptions in the United States. In 1909, Condé Nast took over magazine and also contributed to the beginnings of fashion photography. In 1911, photographer Edward Steichen was “dared” by Lucien Vogel , the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote fashion as a fine art by the use of photography. Steichen then took photos of gowns designed by couturier Paul Poiret. These photographs were published in the April 1911 issue of the magazine Art et Decoration. According to Jesse Alexander, This is “…now considered to be the first ever modern fashion photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object.”

Fashion has a broad understanding nowadays. For many creative individuals who are into the fashion world, this field represents freedom from traditional and conventional things. But everyone agrees that fashion is closely related to photography. Even a lot of artists and designers consider photography as an essential part of fashion and as a key factor in trend development.

Thus, from this point of view, fashion and photography go hand in hand, as a pleasure to see, but also as a way to show something new.  Our fashion agency has developed a particular research technique between photo trends and their appearances.

Since its first stages, photography has been of particular importance in the field of fashion. This impact has increased day by day, and for this reason, it is necessary that you seek professional advice from specialized agencies in the fashion industry.